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Financial Planning

Decisions, checklists, concentrated stock, and what money is actually for

Most money mistakes are not math mistakes. They are decisions made in a hurry, with the wrong question in front of you, at a moment when the stakes felt too big to slow down. This shelf is about the decisions themselves, the ones that shape a household's finances for decades, and how to think about them before you have to make them.

Here you will find guides on equity compensation and concentrated stock, checklists for the end of the year, plain warnings about fraud aimed at people over 60, and Anton's essays on what money is actually for. Everything is educational and general. When a decision is yours to make, the goal is that you walk into it knowing which questions matter.

More in Financial Planning

Tax PlanningWhat Is Net Unrealized Appreciation? How NUA Works for Employer Stock in a 401(k) · 12 minA plain-English guide to Net Unrealized Appreciation for pre-retirees holding employer stock in a 401(k), covering the tax mechanics, the rules, a hypothetical comparison with a rollover, and the California angle.Tax PlanningTaxes on Selling a Business in California and What to Decide Before You Sign the Letter of Intent · 14 minA California business owner's guide to the federal and state taxes on a sale, and the structure, allocation, and timing decisions worth modeling before the Letter of Intent.California PlanningCapital Gains Tax on a California Home Sale and What You May Keep After Selling · 11 minAn answer-first guide to capital gains tax on a California home sale that separates cash proceeds from taxable gain and covers Section 121, basis, withholding, and Proposition 19 for Bay Area sellers moving to Placer County.Financial PlanningLife Lessons Backpacking in the Sierras · 12 minAnton Bayer shares what a three-day Sierra backpacking trip with his son's father-in-law taught him about preparation, leadership, and the people who keep us on the right path.Retirement PlanningA Retirement Income Planning Guide to Withdrawal Order · 10 minA taxable, traditional, then Roth retirement withdrawal order is a starting point. See when Social Security, pensions, Roth conversions, RMDs, or concentrated stock change the sequence.Financial PlanningHow to Diversify a Concentrated Stock Position · 7 minA practical, general guide to diversifying a concentrated stock position through a phased, tax-aware process that reflects your goals, timeline, and risk tolerance.Markets and EconomyConcentration, Diversification, and the Investment Tier Strategy · 10 minAnton Bayer, CFP®, on Sandisk's 3,300% surge and swift reversal as a case study in concentration risk, and the diversified, tiered strategy that protects wealth once it's built.Markets and EconomyBuilt to Endure, a Long-Term Investing Guide to Market Concentration, Patience, and Companies That Last · 7 minWhy a handful of companies create most of the stock market's wealth, why that concentration is normal and cyclical, and how long-term investors own durable companies broadly and hold through 50 percent drawdowns.Financial PlanningHelp, My Stock is Up 1,200%! · 6 minToday, I received a message from a long-time client. The message was short and direct: “I'm up 1,200% and wondering what the top is?”Financial PlanningThe Limitations of Wealth · 7 minAs a financial planning and investment advisory company, we’ve had the privilege of working with clients across the full wealth spectrum, from the ultra-affluent to those of more modest means. Over more than 35 years in Financial PlanningBuilding Homes for the Homeless · 6 minThis past week, I traveled to Reynosa, Mexico, with my grandson, Anton Peter (the 5th), and my son-in-law, Zack, to help build homes for families in need. Many of these families have been living in makeshift shelters conFinancial PlanningCompassion in Action Through Justin and Kelli Blackburn’s Story of Giving Back · 3 minLast weekend, our friends and clients Justin and Kelli Blackburn invited us to attend the formal dinner benefitingSt Jude Children’s Research Hospital. Justin and Kelli are the founders ofTrinity Constructors, a leading Financial PlanningAnnouncing Anton’s New Book · 4 minToday marks the release of the 2nd Edition of Physicians’ Guide to Wealth on Amazon.Financial PlanningUP Capital Client Appreciation Event · 3 minLast week, we closed out our 2025 Client Appreciation Events with a fantastic evening at Top Golf. A little drizzle didn't stop the fun, and once the skies cleared, it was the perfect night to connFinancial PlanningFuture Proof Conference 2025 · 8 minFor the past four years, Matt and I have been attending the annual Future Proof Conference that is entirely outdoors along the beach in Huntington Beach, CA.Financial PlanningRescue Work in Hunt Texas · 6 minMany of you read about the tragedy in the small town of Hunt in the Texas Hill Country. Torrential rain poured from July 4th to the 7th and then resumed again from July 12-13. The Guadalupe River that runs around the towMarkets and EconomyCase for Staying Invested · 5 minFor the past week, major media outlets have opined on the stock market volatility speculating whether this is the beginning of a significant stock market selloff and if the US economy is entering a deep recession cycle lMarkets and EconomyFreedom is the Secret Sauce of America · 5 minWe have mentioned in past UPdates the importance of monitoring the financial health and sentiment of US consumers. The primary reason is that American spending represents a whopping 67.9% of America’s Gross Domestic ProdFinancial PlanningClient and Friend Events · 6 minPrior to the outbreak of the coronavirus in 2020, we used to host multiple client and friend dinner events each year. We would have these events typically at excellent local restaurants in the South Bay and East SacramenMarkets and EconomyWhen to Sell · 5 minSince the stock market bottomed on October 14, 2022, the major indices have rallied significantly. During these past 20 months, the tech-based NASDAQ index has soared 78.3% followed by a large-cap S&P 500 index up 55.53%
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For general education only, not individualized tax or investment advice. Up Capital Management is a Registered Investment Adviser.