ABOUT UP CAPITAL
A fee-only fiduciary firm, independent and family-owned, handling the full financial life of a family under one roof.
If you have worked with a financial advisor before, you have probably felt some version of this. The advisor who seemed more interested in selling you a product than solving a problem. The firm whose best service quietly went to its biggest clients. The portfolio that never seemed to respond to what was actually happening in the markets, because it could not. The team of professionals, advisor, accountant, estate attorney, who never seemed to talk to each other, leaving you to coordinate your own financial life.
Up Capital Management was built as the answer to all of it, a fee-only fiduciary firm, independent and family-owned, handling the full financial life of a family under one roof, with the flexibility to act on what the markets are actually doing.
Anton Bayer founded UCM in 2012 after spending the prior two decades inside the industry, watching every one of those patterns play out. Today the firm manages over $200 million for around 150 families.
Assets under management
Households served
100%
Family-owned since 2012
BUILT TO OUTLAST
There is a question every family should ask their advisor. What happens to my plan when the person managing it retires?
At most boutique firms, the answer is uncomfortable. The advisor was the firm, and when they leave, the relationship leaves with them, sold to a private equity rollup or rolled into a successor practice the client did not choose.
UCM was built differently. Nyle Bayer became CEO in 2026, bringing the next thirty years of leadership. Anton continues as Chairman and Chief Investment Officer. The firm remains owned by the family that built it, and will be for the next generation.
WHAT THE WORK IS FOR
01
You did not build what you have so that a spreadsheet could be optimized around it. You built it to underwrite a life, your family, the things you want to do, the people you want to take care of. Good planning starts with what you are actually trying to build, not with the portfolio.
02
Financial planning, investments, tax, and estate decisions all influence each other. When they sit at four different firms, the handoffs are where things fall apart, and the cost shows up in your returns, your tax bill, or your estate. Under our roof, every decision in one discipline is informed by the others.
03
We do not have service tiers, call centers, or junior advisors handling the relationship after the sale. You work directly with the people making the decisions about your plan, including the CEO and the CIO. That is not a perk, it is the only way the work gets done well.
WHO WE WORK WITH
We work best with households who have built real assets and are ready for a coordinated plan for what comes next. Typically:
We do our best work in situations where generic advice costs real money. Concentrated stock positions, ISO exercises, business sales, inherited wealth, charitable structures, and the layered tax decisions that come with significant assets. These are the situations where coordinated planning across disciplines is worth more than any single recommendation.
ROOTED IN ROSEVILLE
UCM was founded in Roseville, California in 2012, and we still call it home. A meaningful share of our clients live in the communities we live in. We see them at events, at restaurants, on the sidelines of kids’ games.
We also serve as advisor to a select group of 401(k) plans for businesses in our community. That kind of accountability is something national platforms cannot offer.
We are fee-only and fiduciary. We are paid only by our clients, never by product companies, and we are legally bound to act in your interest.
Placer County
Northern California
38.7521° N, 121.2880° W
THE TEAM
CHAIRMAN & CIO
Anton founded Up Capital Management in 2009 to build the firm he wished existed when he started his career in finance. UCM became an independent Registered Investment Advisor in 2012, and Anton has led its investment work as Chairman and CIO ever since.
Anton has been working in financial services since the 1980s. He earned his Certified Financial Planner designation in 1985 and has been a Registered Investment Advisor for more than two decades. Before founding UCM, he was Senior Vice President at CBIZ Financial Solutions , Inc., from 2002 to 2009, where he co-managed nearly one billion dollars in assets for individuals, corporations, and retirement plans.
Anton has been writing about markets for more than two decades. He has published Managing to Retire, a quarterly investment and economic newsletter, since 2003, and The Weekly Update since 2012. He is the author of Exposing the Myths to Achieving Financial Success (2007) and Physicians Guide to Wealth (2022). He has appeared as a regular commentator on CNBC, Fox Business News, Bloomberg Radio, and KRON TV.
He is also a private pilot and co-owner of a historic T-34A Mentor warbird. Aviation, he will tell you, is good practice for financial planning. Both require disciplined preparation, decisive execution, and a clear sense of where you are trying to go.
CEO
Nyle became CEO of Up Capital Management in 2026, succeeding his father Anton as the firm enters its next chapter. His role is to carry forward the firm Anton built, deepen what makes it different, and ensure the work UCM does today still serves families thirty years from now.
Nyle brings more than a decade in senior leadership across wealth management and financial technology. Before stepping into the CEO role at UCM, he served as Chief Marketing Officer at Future Proof, the wealth management industry’s largest event platform. Earlier in his career he held senior marketing roles at OnRamp Invest, Helios Quantitative Research, and Helios Integrated Planning, and worked as an asset manager and financial advisor.
He holds the Accredited Investment Fiduciary (AIF) and Accredited Retirement Plan Consultant (ARPC) designations and is a Series 65 licensed investment adviser. He believes financial planning should be a disciplined, ongoing process oriented around what the family is actually trying to build, not the products being sold to them.
Nyle lives in Auburn, California, with his wife Nicole, three kids, two cats, one dog, and fourteen chickens. On weekends you can find him on the trails of the Sierras, on the coast of the Pacific Northwest, or on a baseball field somewhere.
DIRECTOR OF CLIENT SERVICES
Matt Marmorstein is Director of Client Services at Up Capital Management, where he has been a cornerstone of the client experience since 2022. He brings nearly a decade of experience across registered investment advisory and private real estate investment, giving him a grounded, practical perspective on wealth that clients find both refreshing and reassuring. Matt has a rare ability to make complex financial concepts feel simple and approachable.
Matt lives in Roseville, California with his wife and two daughters. On the weekends you can find him out on the water, investing in real estate, or doing the responsible thing and maxing out his 401(k).
Ready to talk?
If this sounds like the kind of wealth management partnership you have been looking for, we would like to hear from you!