Financial advisor in Hillsborough, California.

Up Capital Management is an independent, fee-only fiduciary wealth management firm serving Hillsborough and the surrounding San Mateo County. We coordinate financial planning, investment management, tax planning, and estate planning under one roof, so nothing falls through the cracks between your advisor, your accountant, and your attorney.

Hillsborough is one of the most affluent communities on the Peninsula, home to executives, founders, and established families. We work with Hillsborough households on the complexity that comes with significant wealth — concentrated positions, estate planning, and multi-year tax strategy.

Who we work with in Hillsborough

For those who have earned what comes next.

Hillsborough families with significant wealth and complex estate and tax needs.

Typically pre-retirees and retirees with $1M or more in investable assets and the kind of complexity that goes beyond a simple portfolio.

What we do

Four disciplines, one team, one plan.

Financial Planning

A working model of where your money is today and where it can take you.

Investment Management

Actively managed portfolios designed around your plan and structured for tax efficiency.

Tax Planning

Built into your strategy year-round — the decisions that compound over a lifetime.

Estate Planning

Documents prepared and reviewed by qualified attorneys, coordinated with your plan.

Explore our services

How we work with Hillsborough clients

We serve Hillsborough families across The Peninsulaby video and phone, with in-person visits when they make sense. Our CEO, Nyle Bayer, grew up in the Bay Area, so we know the region — and the equity-heavy, tax-complex wealth that comes with it — well.